How did this happen? Harvey Weinstein has a knack for selling his films, but this is bordering on tacky. I saw the heaps of tack being shoveled all over the posters for 'The Butler', but with a subject this topical and reviews this strong, I expected a more serious minded campaign for this. This poster is offensive. I just don't understand how something this important could get reduced to you average crime thriller. What is this poster supposed to represent? Why does it look like Jordan is either contemplating a robbery or contemplating committing suicide, and what the FUCK is up with that tagline? 'Every Step Brings You Closer To The Edge'? It doesn't even make sense in the context of the film and makes this sound like some random heist movie, which is hugely offensive to the real life families affected by this horrible event. The more I think about this, the angrier I get. This is just LOW. Please, someone fire the asshole who designed this poster and burn all copies.
